Rachel Fried, a Partner with the College Access Strategies/Public School Initiative — will offer crucial, actionable takeaways on why effective pipeline development in underserved and minoritized communities requires a significant commitment to dynamic relationship-building. Fried will discuss how integrating strategic college access messages into regular recruitment as one of the least expensive, most impactful ways to demonstrate a commitment to underserved and underrepresented communities. Even when messaging with good intentions, sometimes recruiters miss the mark. And if they miss the mark, they risk alienating the very students that institutions are trying to recruit. You’ll be able to develop comprehensive strategies, so the entire recruitment team understands how to message effectively to promote college access for all students.